Project Example – Corp Display Analysis for BevCo

Shippers and displays fit specific shopper and customer needs
BevCo utilization of displays and shippers has increased significantly over the recent years
ColaPlus, Sparkling Water and GrapeBev brands are driving that increase in usage
The # of display UPC’s carried has jumped by a net of 25 since 2011 (119 created, 94 deleted)
AC Nielsen in-store display trends are reflecting growth relative to BevCo increased display focus
Review approach to establishing a display labor/materials cost per bottle
Overview of most and least expensive displays and shippers
Review approach to establishing financials around post event analysis (ROI, GM…)
Key event analysis of the highest volume displays and shippers
A look at the Target PDQ vs. no PDQ events & the Safeway quarter pallet analysis
Shipper development process and discussion around component sharing to reduce costs/waste/inventory
ROI Calculator is used when field is proposing new shippers
Recommendations

Paul Rammer